Walkers crisps to launch Mariah Carey ad

Walkers will launch their new range of Christmas flavoured crisps with the help of Mariah Carey.

Mariah Carey, well known for her renditions of famous Christmas songs, as well as her own Christmas tracks music, stars in the latest campaign.

The ad features Carey battle with an elf to see who gets the last bag of crisps. It ends with the tagline: ‘Walkers, too good to share.’

Walkers head of marketing Wayne Newton says: “It doesn’t get more Christmassy than Mariah Carey singing All I Want for Christmas Is You and that’s exactly what’s in our new advert. As well as entertaining the nation with our trademark humour, the campaign brilliantly launches our festive flavours for the season.

“This year is one of the biggest yet for Walkers with our new campaign, limited-edition flavours and huge on-pack promotion – we hope consumers will love it.”

Mariah Carey also commented on the campaign saying: “I had a lot of fun filming this commercial with Walkers. I’ve always loved their crisps from my trips to the UK and everyone knows I love feeling festive, so it was the perfect collaboration for me – it’s also a great way of celebrating the 25th anniversary of All I Want for Christmas Is You !”

The article Walkers crisps to launch Mariah Carey ad appeared first on World Branding Forum.

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