Crocs creates glow-in-the-dark version of the Classic Clog for Croc Day

Crocs teams up with streetwear brand Pizzaslime for annual Croc Day celebrations

Crocs, a global casual footwear brand for women, men and children, celebrates Croctober by partnering with premier streetwear brand, Pizzaslime, to deliver their latest, limited-edition, glow-in-the-dark version of the Classic Clog for Croc Day, which was on Wednesday, 23 October.

National Croc Day in the US was adopted by brand fans as a way to celebrate all things Crocs with the shared hashtag #CrocDay. Last year, its limited-edition Croc Day shoe sold out within hours.

To commemorate this year’s event, the special edition show arrived fully-loaded with a curated assortment of custom, glow-in-the-dark “CROC DAY IS LIT” Jibbitz charms, a first for the brand. Each pair of #CrocDay shoes is available only as a mystery order that will include a UV light for an extra special surprise.

“We would not be who we are without our loyal and passionate fan base who embody our mantra, ‘Come As You Are,’” said Terence Reilly, Crocs SVP and CMO. “Our fans have been celebrating Croctober around the globe and on Croc Day, I cannot wait to release these amazing, one-of-a-kind classic clogs. They are truly something special, and we are excited to grow and glow together.”

“I do not know how else to say it, Crocs are cool and have an extremely loyal following,” said Stoveman, co-creator of Pizzaslime. “They are a brand that embraces individuality and self-expression like no other. That is why we like working with them and why they are popular in the streetwear space.”

The article Crocs creates glow-in-the-dark version of the Classic Clog for Croc Day appeared first on World Branding Forum.

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