Manchester United Teams Up with Maui Jim

Manchester United has partnered with global eyewear brand, Maui Jim, over several sun and optical ranges slated to launch later in the year.

Manchester United has inked a multi-year partnership with Hawaii-based sunglasses and eyewear label, Maui Jim. Known for its lens technology and premium collections, the brand will supply the first, academy, and women’s teams with glasses from its sun and optical ranges.

The offerings will be available to fans at the Old Trafford Megastore from 26 February 2019. The marque will also mark the alliance by rolling out a co-branded eyewear product line later in the year. Founded over 30 years ago, the company is renowned for its Aloha Spirit.

“Maui Jim is a revolutionary global eyewear brand and also one of the most innovative producers of sunglasses worldwide. I am delighted they will join the family and create a range of exclusive pieces for our fans,” said Richard Arnold, Group MD, Manchester United.

MUFC’s David De Gea plays the drums for the eyewear collaboration video.

The article Manchester United Teams Up with Maui Jim  appeared first on World Branding Forum.

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