Luxe Brands and Nicki Minaj Release Queen

Nicki Minaj, in partnership with Luxe Brands, has debuted the Limited Edition Queen fragrance, which will be available exclusively online.

Nicki Minaj has premiered her Limited Edition Queen fragrance exclusively online in concert with Luxe Brands. A nod to her platinum-selling album with same name, the new release is a disruptive introduction to her upcoming endeavours particularly in the beauty space.

Inspired by the artiste’s bold approach to life, the variant symbolises luxury, attitude, and strength. The freshly launched scent kicks off with top notes of Asian pear and bergamot, while its smooth, sensual creamy dry-down offers hints of sleek woods, praline, and musk.

The bottle is dipped in gold, wrapped in velvet, and adorned with a removable headpiece that can be worn as a bracelet. Last year, Minaj released her fourth consecutive platinum album, Queen, to critical acclaim.

“With Nicki’s social footprint, we knew her fans would be waiting for something special. This fragrance is just the beginning of what is next from our alliance. We will keep pushing the envelope to deliver innovative fragrances to the market,” said Tony Bajaj, CEO, Luxe Brands.

The article Luxe Brands and Nicki Minaj Release Queen appeared first on World Branding Forum.

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