Jockey Adopts Bubba Watson into Brand Family

Jockey has added Bubba and Angie Watson to its talent lineup, with the duo and their kids starring in a fresh phase of an existing push.

Jockey, the 143-year-old premium underwear and apparel label, has announced the next chapter of its Show ‘Em What’s Underneath push. The latest ambassadors to be featured in it are pro-golfer, Bubba Watson, and his wife, Angie, a former WNBA athlete.

She suffers from a medical condition which prevents her from having kids naturally. The couple adopted two children, Caleb and Dakota, and consider family to be their greatest achievement. Only after being turned down three times, they adopted their son in 2012.

Said success came a week before Watson won the Masters. They welcomed their daughter two years later. Embodying the same passion, he is a two-time Masters champion and 12-time winner on the PGA Tour. The ad dresses the husband and wife in Jockey merchandise.

Also depicted in the inspirational video are the children. The exercise highlights everyday heroes who personify the spirit of the marque, alongside such qualities as perseverance, courage, and hope. Backed by marketing firm, Pure Growth, it also uses social and digital.

Jockey chairman and CEO, Debra Waller, was also adopted as an infant and established the company in 2005. It has since helped over 325,000 families. The sportsman will represent the Jockey Being Family Foundation as well, which supports post-adoption organisations.

“Bubba and Angie were a natural choice for our campaign since their commitment to family is in perfect alignment with our core values. We are proud be able to share their uplifting story and celebrate the importance of family,” said Mark Fedyk, President and COO, Jockey.

The article Jockey Adopts Bubba Watson into Brand Family appeared first on World Branding Forum.

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