HyperX Signs Marco Reus as Global Ambassador

Esports and gaming brand, HyperX, has added German league football player, Marco Reus, to its expanding lineup of global ambassadors.

HyperX, the gaming division of Kingston, has named German league football player, Marco Reus, its latest global ambassador. The athlete will exclusively use the brand’s headsets as well as keyboards, mice, and mousepads while gaming, streaming, and on the road during the season.

He joins the a cast of talent which includes Tottenham and England footballer, Dele Ali; artist, Past Malone; American footballer, Juju Smith-Schuster; NBA basketball players, De’Aaron Fox, Joel Embiid, and Gordon Hayward; and streamers and esports professionals.

Having signed a two-year deal with HyperX, Reus will appear in a string of marketing campaigns slated for the year. He is also expected to become part of the 2019 We’re All Gamers campaign by HyperX. The effort will star music, sports, and esports ambassadors and their illustrated gaming personas.

“With our quality gaming gear, we have managed to secure some of the world’s most high-profile gaming enthusiasts and we couldn’t be more excited to have Marco join the team. We aim to appeal to all gamers regardless of platform,” said Daniel Kelley, Director, Corporate Marketing at HyperX.

The article HyperX Signs Marco Reus as Global Ambassador appeared first on World Branding Forum.

from Tumblr https://joejstrickl.tumblr.com/post/182633235412
via IFTTT