Horford Stars in Built with Chocolate Milk

The latest effort produced via the Milk Processor Education Program, Built with Chocolate Milk, will star basketball professional, Al Horford.

A campaign by the Milk Processor Education Program, professional basketball star, Al Horford, will be the face of the Built with Chocolate Milk effort for television and digital use. The first bilingual push by the brand, the athlete represents the first Hispanic on its roster.

Focused on performance, balance, and nutrition, the spot and additional exclusive content unveils his secret to rebounding after games and workouts. He joins a lineup that includes tennis icon, Sloane Stephens; triathlon champ, Mirinda Carfrae; and cyclist, Alison Tetrick.

Horford is a five-time All-Star contender. As he looks to continue a successful season in the Eastern Conference and help lead his team to a championship win in 2019, he will illustrate how chocolate milk is his beverage of choice and key to recovery after demanding routines.

“Al has a unique story around making important nutrition choices, including chocolate milk as his recovery beverage. We are thrilled to highlight this as the cornerstone of our Built with Chocolate Milk campaign,” said Miranda Abney, Senior Marketing Director of the Milk Processor Education Program.

The article Horford Stars in Built with Chocolate Milk appeared first on World Branding Forum.

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