Björn Borg and Robyn Blend Modern with Retro

Björn Borg, the sportswear brand of Swedish origin, has partnered with singer and recording artiste, Robyn, over its exclusive RBN collection.

Swedish sportswear brand, Björn Borg, has debuted its exclusive RBN capsule collection in partnership with international music artiste and style icon, Robyn. The limited unisex range features a mix of athletic apparel and street fashion with 23 designs in various colourways.

A collaborative effort by Björn Borg; stylist, Naomi Itkes; and Robyn, the range affords a modern and non-gender-specific aesthetic to include options for the working professional and smart-casual dresser. Some of the singer’s top selections are included in the new line.

Adding its marked signature, concepts from the Björn Borg archive dating back to the 80s were dipped into for the assortment. The collection is a showcase of full looks entailing a clothing lineup made up of fleece hoodies, tracksuits, polo shirts, underwear, and socks.

As part of the RBN premiere, Robyn released a music video featuring her new song, Send to Robin Immediately, which features the freshly-minted styles. The global launch was held at Browns East in London on 15 February and welcomed special guests to the after-party.

“The RBN collection captures what we are all about; a contemporary fusion of sportswear and fashion. It is Robyn’s creative vision mixed with our brand DNA—a flirt with the street fashion of today,” said Mija Nideborn Design Director at Björn Borg.

The article Björn Borg and Robyn Blend Modern with Retro appeared first on World Branding Forum.

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