Luxury rebounds, driven by women in China (and Aston Martin underwater) — and more brand news:
Aston Martin unveils a $4 million submarine.
ICYMI: Earlier today we announced a new collaboration with @tritonsubs. Read more about Project Neptune: https://t.co/RgtZr5S5MZ pic.twitter.com/FhZjPV32vI
— Aston Martin (@astonmartin) September 28, 2017
IKEA acquired TaskRabbit, the US-based “gig economy” startup whose freelancers are IKEA assembly pros.
IKEA is pleased to announce we have signed an agreement to acquire @TaskRabbit, an on-demand services company. https://t.co/Zdbtgfl8OQ pic.twitter.com/x7YKqtSGrN
— IKEA USA News (@IKEAUSANews) September 28, 2017
Twitter reveals $270,000 worth of suspect Russian ads sold in the 2016 election as Facebook also faces pressure.
New blog: An Update on Russian Interference in the 2016 U.S. Election, Bots, and Misinformation https://t.co/Kj5Tvz6eZj
— Twitter PublicPolicy (@Policy) September 28, 2017
AMC, the biggest cinema chain in the US, is investing $20 million in Dreamscape Immersive, a VR startup backed by Steven Spielberg.
AMC Theatres Makes $20 Million Bet on Virtual Reality With Dreamscape Interactive https://t.co/h6PKYk2tNr #vr pic.twitter.com/lsss2ghQLg
— Rick King (@RickKing16) September 28, 2017
Burberry and Yves Saint Laurent brands (along with automakers) rise as women in China spark luxury rebound.
COVERGIRL taps Elon Musk’s mother as a model as her son sets his sights on Mars.
.@covergirl I’m so excited to say that I’m now officially a COVERGIRL, at 69! Beauty is for all ages. #COVERGIRLMADE pic.twitter.com/xndw5deHXs
— Maye Musk (@mayemusk) September 27, 2017
Ford reveals high-tech $100,000 F-450 luxury pickup truck.
Ford also joined automotive welcomes to Saudi women drivers.
Welcome to the driver’s seat. #SaudiWomenMove #SaudiWomenCanDrive pic.twitter.com/oksRbFvLWa
— Ford Middle East (@FordMiddleEast) September 27, 2017
Perry Ellis launches virtual stylist powered by Amazon Alexa.
— Perry Ellis (@PerryEllis) September 27, 2017
The Wall Street Journal scales back print editions.
Wall Street Journal stops publishing Asian and European print editions https://t.co/wBqBvhwwJf
— The Guardian (@guardian) September 29, 2017
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The post Brand News: 10 Things You Need to Know for Friday, September 29 appeared first on brandchannel:.
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